Sustainability Report 2023

About Biedronka

Organisation profile

We are the largest retail chain and the largest Polish employer, present in the market for almost 30 years now. Our offer includes high-quality products at affordable prices, which are chosen by over five million customers every day. In addition to more than 3,500 stores, our company has 17 distribution centers and a soup factory. 2023 saw an 22, 3% increase in sales, whereas our sales revenue amounted to PLN 93,320 milion. For many years, we have also been one of the largest CIT taxpayers among retail chains. In 2023, we supported the Polish economy with the amount of PLN 1,057,526,998.

In Poland, our grid is divided into three macroregions – Eastern, Western and Southern– supervised by Operations Directors. There are 17 distribution centres operating in the macroregions, responsible for organising and executing deliveries to all our stores. We also own “Z Naszej Kuchni” soup factory, which operates in Brwinów near Warsaw.

Governance

In 2023, the Board of Directors of Jerónimo Martins Polska S.A. was composed by the following members:

  • Pedro Soares dos Santos – CEO and Chairman of the Board of Directors,
  • Luis Araujo – Chief Executive Officer,
  • Manuela Barros – Chief Financial Officer,
  • Marcin Ładak – Chief Legal Officer,
  • Maciej Łukowski – CEO of Jeronimo Martins Slovensko, s. r. o.,
  • Jarosław Sobczyk – Chief People Officer,
  • Paweł Stolecki – Chief Operations Officer.

Composition of the Jerónimo Martins Polska S.A. Supervisory Board as of 31 December 2023:

  • António Pereira – Director of Jerónimo Martins Group’s controlling department and Head of Finance Transformation,
  • Sławomir Łuczak – Partner, legal counsel at SK&S Law Firm,
  • Madalena Mena – Finance Operations Director.

One of the important elements of the management structure is the Managing Committee, which implements strategic plans developed by the Board of Directors and makes operational decisions on an ongoing basis. It is composed of directors of the company’s key departments, which enables effective implementation of the strategy at all levels of the organization.

Supervision of the internal and risk management control systems is exercised by the Internal Audit Department, which reports directly to the Jerónimo Martins Group’s Audit Committee.

Biedronka also has a Sustainability Committee, which oversees the implementation of the chain's sustainable development strategy, and an Environmental Protection Committee, responsible for supervising environmental activities.

Risk management

The risk management system adopted at Biedronka is based on a continuous risk assessment process, which is an integral part of the decision-making and management procedure. This process is in line with the ISO 31000 international standard’s recommendations.

We prepare an overall risk profile that includes all relevant operational and strategic risks, with mitigation and control mechanisms implemented accordingly. This list is regularly updated with information from ongoing risk assessment processes. Our approach and process is described in detail in the Group’s Risk Management Policy.

Last year, we also revised the list of risks to include sustainability and ESG elements in more detail. We are also separately conducting an analysis of major climate risks and opportunities related to the origin of raw materials and exposure to physical climate risks, as well as the transition to a low-carbon economy, as recommended by the TCFD.

We write more about climate risks and our approach to managing them in the “Respecting the environment” section.

Ethics and compliance

We take care to ensure the respect for human rights, as contemplated in international documents such as the Universal Declaration of Human Rights, the Fundamental Conventions of the International Labour Organization, or the Organisation for Economic Co-operation and Development (OECD), and the Guidelines for Multinational Enterprises and European regulatory mechanisms such as the Charter of Fundamental Rights of the European Union.

Caring about our customers

At Biedronka, we put customers at the centre of our activity. Our priority is to provide the best possible shopping experience by constantly improving our offer and service. We invest in technologies and solutions that improve the purchasing process, and we regularly train our employees so that they are ready to meet customer expectations and increase customer satisfaction.

At Biedronka, we foster open and transparent communication with our customers as a means of continuous improvement. First, customers have an open dialogue channel with all store employees. In addition, customers can also report any issue or feedback via phone or e-mail to our Customer Service Office (BOK), which operates 24/7, and, since 2022, our customers have also been able to contact Biedronka through our mobile app, “Moja Biedronka”. The latter contact channel increased its share of usage among our customers, rising from 8% in 2022 to 17% by December 2023.

Customers not satisfied with the response from the Customer Service Office can obtain assistance from the Customer Ombudsman. This person, independent of our chain, – reports only to the Jerónimo Martins Group Customer Ombudsman, which ensures impartiality of case examinations. In 2023, the Customer Ombudsman Office received around 375 reports – 25% fewer than in the previous year, which attests that the number of customers dissatisfied with the complaints handling process has decreased.

Approach to sustainable development

The sustainability strategy is at the core of our everyday business. In order to best identify the impact that Biedronka has on the environment, society and the economy (positive or negative) and to prepare for the requirements of the EU Sustainability Reporting Directive in line with the European Sustainability Reporting Standards (ESRS) in 2023, we conducted for the first time a comprehensive double materiality analysis for the entire Biedronka value chain.

At the Jerónimo Martins Group and Biedronka level, our Sustainability Strategy is established on a triennial cycle.

In 2019, Biedronka developed its Sustainability Committee, similarly to all other Jerónimo Martins’ business units, with the objective of implementing the company’s sustainability strategic plans. The committee, coordinates internal exchange of information, serves as a source of inspiration and monitors the implementation of the strategy.

Membership of organisations and associations

We exchange experiences and information concerning best practices with members of associations to which we belong. Among others, we are members of the following organizations and initiatives:

  • Business
    for Nature

  • Carbon
    Disclosure Project

  • Polski Pakt Plastikowy
    (Polish Plastics Pact)

  • Polish-Portuguese
    Chamber of Commerce

  • United Nations
    Global Compact

  • Business for
    Societal Impact

  • Efficient Consumer
    Response Polska

  • Lean&Green

  • Forum Odpowiedzialnego Biznesu
    (Responsible Business Forum)

  • Polska Organizacja Handlu
    i Dystrybucji (Polish Trade and
    Distribution Organisation)

  • RoundTable on
    Sustainable Palm Oil
    3-0094-17-100-00

  • Polska Koalicja ds. Zrównoważonego
    Oleju Palmowego
    (Polish Coalition for Sustainable Palm Oil)

  • The Consumer Goods
    Forum

  • Global Food Safety
    Initiative

  • Round Table on
    Responsible Soy

  • UN Sustainable
    Development Goals

  • Izba Gospodarki Elektronicznej
    (Chamber of Digital Economy)

  • Polskie Stowarzyszenie Zarządzania Kadrami
    (Polish Association of Human Resources
    Management)

  • We Mean Business
    Coalition

  • Związek Pracodawców Przemysłu Opakowań i Produktów w Opakowaniach EKO-PAK (The Assosication of Employers of the Packaging Industry and Packaged Products EKO-PAK)

Responsible business model

Inputs

Outputs

  • 174 net new stores
  • 375 refurbished stores
  • 3,569 stores
  • 17 distribution centres
  • 80,988 employees
  • 1,758 suppliers
  • PLN 2,533 million in investments
  • 148 private brands
  • 222 new private brand products
  • over 5 million daily customers
  • PLN 97,464,239,528.19 of sales revenue
  • 22.3% increase in sales
  • PLN 1,057,526,998.00 of CIT
  • PLN 277,792,000 donated to social campaigns and projects (including donation to Biedronka Foundation to proceed its mission)
  • 52 training hours per employee

Dialogue with our stakeholders

Biedronka maintains an active dialogue with various stakeholder groups, including shareholders, official bodies, suppliers, employees, customers, local communities, non-governmental organisations, the media and competitors, to assess and potentially reflect an adjustment into the form and frequency of communication to their expectations and needs.

In 2023 Jerónimo Martins Group have prepared double materiality matrix, including also Biedronka. It introduced the list of the most important subtopics impact and financial perspectives. The input came from feedback received by approximately 16 700 responses, mainly from our employees and external stakeholders.

Sustainability Strategy

Our company's Sustainability Strategy sets a clear direction for the coming years and precisely defines goals and deadlines for their implementation. The year 2023 marked the analysis year of our progress regarding the demanding commitments we set for 2021-2023 for advancing sustainability in the production of our products and development of our activities. The progress has many times exceeded what we had have established. We are now setting the bar even higher, with new goals for 2024-2026, which, as well as a summary of previous commitments, we have described in detail in individual chapters of the Report.

Pillars of the Sustainable Development Strategy:

Would you like to know more?

Check out Biedronka's sustainability
commitments for the years 2024-2026

Events

International Congress of the Economy of Values – Open Eyes Economy Summit

Once again, we were a partner of the International Congress of the Economy of Values – Open Eyes Economy Summit. This 8th edition of the event was devoted to social energy. During the discussion panels, our representatives spoke about how the Biedronka Foundation is involved in stimulating the activity of senior citizens and energising rural communities through cooperation with Rural Housewives' Associations. They also discussed the role of our stores and the tools available to them for initiating, strengthening, and channelling social energy among the chain's customers.

Karpacz Economic Forum

As every year, we were also present at the Karpacz Economic Forum, this time under the motto ”Biedronka wyzwala dobrą energię” (Biedronka releases good energy). In addition to the participation of our representatives in discussion panels, during this year's 32nd Forum our Sustainability Report was traditionally unveiled, in which we summarised the activities of the Biedronka chain in the area of sustainable development in 2022.

Energia Życia (Energy for Life) conference

“Energy for Life” was the leitmotif of the conference on sustainable development organised by the Biedronka chain and the Jerónimo Martins Group, which took place on 28 November 2023 in Warsaw. The event, which was held under the patronage of Kozminski University, had the presence of 400 attendees in the audience, and over 6,000 participants online. During the conference, presentations and panel discussions were held with scientists and industry experts, who discussed the topic of Energy in three contexts: environmental challenges, promoting healthy eating habits and strengthening social capital in local communities.

The speakers included: Scott W. Tinker – geologist, energy expert and documentary filmmaker, Jerzy Owsiak – founder of the Great Orchestra of Christmas Charity, Dominika Langer-Gniłka from the WIOSNA association, Fr. Marcin Iżycki from Caritas Poland, Professor Bolesław Rok, director of the Centre for Positive Impact Entrepreneurship Research at Kozminski University, swimmer Otylia Jędrzejczak and Grzegorz Mazurek, rector of Kozminski University.

Awards and Recognitions

Business and industry-specific awards and honours

Laur Konsumenta

Laur Konsumenta “Lider XX-lecia (2004-2024)” (Consumer’s Laurels of two decades (2004-2024) for the consistency and determination in which Biedronka works towards the best possible shopping experience for its customers.

Food & Retail Award 2023

Recognition for accurately identifying consumer needs and offering solutions and services that, due to the company's scale, have become widely available, especially in the areas of electromobility, cashback services and waste management.

HR and Employer branding awards

Employer Branding Stars 2023

Recognition for seven key HR processes, including candidate experience, employee advocacy, employee development and career path planning.

Employer Branding Excellence Award 2023

Recognition of the online campaign category for a campaign design targeting seasonal workers.

Solidny Pracodawca 2023 (Reliable Employer 2023)

For the fifth time in a row, Biedronka was recognised for its exemplary and trendsetting HR policy.

Friendly Workplace 2023

Recognition for a modern approach to the area of personnel policy and employee development, for supporting the work-life balance model and creating a healthy and friendly work environment.

Siła Przyciągania 2022 (Attractive Force 2022)

Main award for marketing campaign in holiday workers recruitment.

HR dream team

Award from the Pracuj.pl portal for the employee talent development through the Ambasada Rozwoju (Embassy of Growth) programme.

Digital Impact Award

First place in the “Best Intranet” category for the dlanaswjm.pl portal for Biedronka employees.

Private Brand development awards

Roślinny Game Changer (Plant-based Game Changer)

Award for the Go Vege Private Brand in a survey conducted by the Roślinniejemy portal.

Czytamy Etykiety (Reading Labels)

Awards in the categories: “Spożywcze Odkrycie Roku 2023” (Food Discovery of 2023) for Fruvita Pure yogurt with a topper, “Spożywczy Produkt Roku w kategorii Lody” (Food Product of the Year in the Ice Cream category) for Marletto ice cream with Belgian chocolate and “Spożywczy Produkt Roku w kategorii Produkty proteinowe” (Food Product of the Year in the Protein Products category) for Go Active protein yoghurt with skyr.

Sustainable development-related awards

Ranking Odpowiedzialnych Firm (Responsible Business Ranking)

We received second place in the industry classification (retail) in the 17th edition of the Responsible Business Ranking. In the general classification, we advanced the most among the companies participating in the ranking –7 places above, compared to last year.

Złoty Listek CSR (CSR Golden Leaf)

CSR Golden Leaf awarded by Polityka weekly, Deloitte and the Forum Odpowiedzialnego Biznesu (Responsible Development Forum) in recognition of progress in implementing the sustainability strategy.

Dobroczyńca Roku (Benefactor of the Year)

An award for the Biedronka chain and Biedronka Foundation for assistance to Ukraine refugees who had to seek asylum in Poland. Biedronka and the Biedronka Foundation were nominated for the award by Caritas Poland, which worked with us to support Ukraine.

Liderzy ESG (ESG Leaders) competition

Gold Award in the Educational Programme category for the ESG Leaders competition organised by the Warsaw Stock Exchange and PwC Poland. The award was granted for the “Olimpiada Zdrowia PCK z Biedronką” (Polish Red Cross Health Olympics with Biedronka) programme, which significantly contributes to fostering a conscious approach to a healthy lifestyle and engages school and local communities throughout the country.

Diversity in Check survey

The only grocery store chain listed among Poland's most advanced employers in terms of diversity in a ranking based on a survey conducted by the Responsible Business Forum

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