About Biedronka
Organisation profile
We are the largest retail chain and the largest Polish employer, present in the market for almost 30 years now. Our offer includes high-quality products at affordable prices, which are chosen by over five million customers every day. In addition to more than 3,500 stores, our company has 17 distribution centers and a soup factory. 2023 saw an 22, 3% increase in sales, whereas our sales revenue amounted to PLN 93,320 milion. For many years, we have also been one of the largest CIT taxpayers among retail chains. In 2023, we supported the Polish economy with the amount of PLN 1,057,526,998.
In Poland, our grid is divided into three macroregions – Eastern, Western and Southern– supervised by Operations Directors. There are 17 distribution centres operating in the macroregions, responsible for organising and executing deliveries to all our stores. We also own “Z Naszej Kuchni” soup factory, which operates in Brwinów near Warsaw.
Governance
In 2023, the Board of Directors of Jerónimo Martins Polska S.A. was composed by the following members:
- Pedro Soares dos Santos – CEO and Chairman of the Board of Directors,
- Luis Araujo – Chief Executive Officer,
- Manuela Barros – Chief Financial Officer,
- Marcin Ładak – Chief Legal Officer,
- Maciej Łukowski – CEO of Jeronimo Martins Slovensko, s. r. o.,
- Jarosław Sobczyk – Chief People Officer,
- Paweł Stolecki – Chief Operations Officer.
Composition of the Jerónimo Martins Polska S.A. Supervisory Board as of 31 December 2023:
- António Pereira – Director of Jerónimo Martins Group’s controlling department and Head of Finance Transformation,
- Sławomir Łuczak – Partner, legal counsel at SK&S Law Firm,
- Madalena Mena – Finance Operations Director.
One of the important elements of the management structure is the Managing Committee, which implements strategic plans developed by the Board of Directors and makes operational decisions on an ongoing basis. It is composed of directors of the company’s key departments, which enables effective implementation of the strategy at all levels of the organization.
Supervision of the internal and risk management control systems is exercised by the Internal Audit Department, which reports directly to the Jerónimo Martins Group’s Audit Committee.
Biedronka also has a Sustainability Committee, which oversees the implementation of the chain's sustainable development strategy, and an Environmental Protection Committee, responsible for supervising environmental activities.
Risk management
The risk management system adopted at Biedronka is based on a continuous risk assessment process, which is an integral part of the decision-making and management procedure. This process is in line with the ISO 31000 international standard’s recommendations.
We prepare an overall risk profile that includes all relevant operational and strategic risks, with mitigation and control mechanisms implemented accordingly. This list is regularly updated with information from ongoing risk assessment processes. Our approach and process is described in detail in the Group’s Risk Management Policy.
Last year, we also revised the list of risks to include sustainability and ESG elements in more detail. We are also separately conducting an analysis of major climate risks and opportunities related to the origin of raw materials and exposure to physical climate risks, as well as the transition to a low-carbon economy, as recommended by the TCFD.
We write more about climate risks and our approach to managing them in the “Respecting the environment” section.
Ethics and compliance
We take care to ensure the respect for human rights, as contemplated in international documents such as the Universal Declaration of Human Rights, the Fundamental Conventions of the International Labour Organization, or the Organisation for Economic Co-operation and Development (OECD), and the Guidelines for Multinational Enterprises and European regulatory mechanisms such as the Charter of Fundamental Rights of the European Union.
Caring about our customers
At Biedronka, we put customers at the centre of our activity. Our priority is to provide the best possible shopping experience by constantly improving our offer and service. We invest in technologies and solutions that improve the purchasing process, and we regularly train our employees so that they are ready to meet customer expectations and increase customer satisfaction.
At Biedronka, we foster open and transparent communication with our customers as a means of continuous improvement. First, customers have an open dialogue channel with all store employees. In addition, customers can also report any issue or feedback via phone or e-mail to our Customer Service Office (BOK), which operates 24/7, and, since 2022, our customers have also been able to contact Biedronka through our mobile app, “Moja Biedronka”. The latter contact channel increased its share of usage among our customers, rising from 8% in 2022 to 17% by December 2023.
Customers not satisfied with the response from the Customer Service Office can obtain assistance from the Customer Ombudsman. This person, independent of our chain, – reports only to the Jerónimo Martins Group Customer Ombudsman, which ensures impartiality of case examinations. In 2023, the Customer Ombudsman Office received around 375 reports – 25% fewer than in the previous year, which attests that the number of customers dissatisfied with the complaints handling process has decreased.
Approach to sustainable development
The sustainability strategy is at the core of our everyday business. In order to best identify the impact that Biedronka has on the environment, society and the economy (positive or negative) and to prepare for the requirements of the EU Sustainability Reporting Directive in line with the European Sustainability Reporting Standards (ESRS) in 2023, we conducted for the first time a comprehensive double materiality analysis for the entire Biedronka value chain.
At the Jerónimo Martins Group and Biedronka level, our Sustainability Strategy is established on a triennial cycle.
In 2019, Biedronka developed its Sustainability Committee, similarly to all other Jerónimo Martins’ business units, with the objective of implementing the company’s sustainability strategic plans. The committee, coordinates internal exchange of information, serves as a source of inspiration and monitors the implementation of the strategy.
Membership of organisations and associations
We exchange experiences and information concerning best practices with members of associations to which we belong. Among others, we are members of the following organizations and initiatives:
Business
for NatureCarbon
Disclosure ProjectPolski Pakt Plastikowy
(Polish Plastics Pact)Polish-Portuguese
Chamber of CommerceUnited Nations
Global CompactBusiness for
Societal ImpactEfficient Consumer
Response PolskaLean&Green
Forum Odpowiedzialnego Biznesu
(Responsible Business Forum)Polska Organizacja Handlu
i Dystrybucji (Polish Trade and
Distribution Organisation)RoundTable on
Sustainable Palm Oil
3-0094-17-100-00Polska Koalicja ds. Zrównoważonego
Oleju Palmowego
(Polish Coalition for Sustainable Palm Oil)The Consumer Goods
ForumGlobal Food Safety
InitiativeRound Table on
Responsible SoyUN Sustainable
Development GoalsIzba Gospodarki Elektronicznej
(Chamber of Digital Economy)Polskie Stowarzyszenie Zarządzania Kadrami
(Polish Association of Human Resources
Management)We Mean Business
CoalitionZwiązek Pracodawców Przemysłu Opakowań i Produktów w Opakowaniach EKO-PAK (The Assosication of Employers of the Packaging Industry and Packaged Products EKO-PAK)
Responsible business model
Inputs
Outputs
Raw materials (food, non-food, packaging and other)
Acting together with our suppliers, we promote sustainable production of raw foodstuffs and other components, guaranteeing consumer safety, while promoting the protection and respect of the environment, people and communities regarding the impact driven by the production of our products.
Processing
We help our business partners in growing sustainably and in implementing innovative solutions, while at the same time ensuring the effectiveness of their processes.
Workforce
We promote a safe and healthy working environment for all of our workforce, always aiming to improve working conditions and support our staff.
Customer
We offer safe, healthy, high-quality food and promote responsible consumption.
Community
We support local communities and contribute to reducing poverty and malnutrition.
Dialogue with our stakeholders
Biedronka maintains an active dialogue with various stakeholder groups, including shareholders, official bodies, suppliers, employees, customers, local communities, non-governmental organisations, the media and competitors, to assess and potentially reflect an adjustment into the form and frequency of communication to their expectations and needs.
In 2023 Jerónimo Martins Group have prepared double materiality matrix, including also Biedronka. It introduced the list of the most important subtopics impact and financial perspectives. The input came from feedback received by approximately 16 700 responses, mainly from our employees and external stakeholders.
Sustainability Strategy
Our company's Sustainability Strategy sets a clear direction for the coming years and precisely defines goals and deadlines for their implementation. The year 2023 marked the analysis year of our progress regarding the demanding commitments we set for 2021-2023 for advancing sustainability in the production of our products and development of our activities. The progress has many times exceeded what we had have established. We are now setting the bar even higher, with new goals for 2024-2026, which, as well as a summary of previous commitments, we have described in detail in individual chapters of the Report.
Pillars of the Sustainable Development Strategy:
Promoting good health through food
We want to have a positive impact on the health of our customers by promoting safe, good and balanced diets, and responsible nutritional habits. That is why we focus on the safety and quality of our products, and on diversified diets, while providing a wide availability of products, with a concern for minimising existent and possible environmental and social impacts in their production of them, at affordable prices.
Our priorities:
- Investing in quality and innovativeness of Private Brands;
- Ensuring food safety;
- Providing comprehensive information on the nutritional value of products we sell.
Sustainable supply chain
In our supply chain, we consider ethical, social, and environmental aspects while developing lasting and mutually beneficial trade relationships with our partners and actively supporting local suppliers. Long-term cooperation with domestic companies has been a strategic assumption since the incorporation of our network, and our offering relies primarily on products sourced from Polish suppliers.
Our priorities:
- Fighting deforestation;
- Providing Sustainably certified products;
- Buying from Local suppliers and supporting innovation;
- Providing Sustainable fishing;
- Caring for Animal welfare.
Respecting the environment
Companies that depend on the food industry face a number of environmental challenges, given the significant use of natural resources, the impact of crops and farming on natural ecosystems and on climate change, and the growing problem of plastic pollution. Our aim is to minimise our environmental impact, so that the supply chain is capable of ensuring healthy and diversified food, while reducing the negative environmental impact of our activities – for future generations.
Our priorities:
- Preserving biodiversity;
- Fighting climate change;
- Implementing Responsible waste management;
- Having a Diligent selection of packaging materials;
- Raising employee and customer awareness.
Supporting surrounding communities
We are continuously listening to the needs of the communities around us, supporting the most vulnerable groups: children, young people and the elderly. Acting together with our social partners, we undertake initiatives to combat exclusion, poverty or malnutrition.
Our priorities:
- Providing direct and indirect support to the community;
- Developing Social initiatives;
- Creating Internal campaigns.
Being a benchmark employer̨
Being the largest private employer in Poland, we are aware of our responsibility towards our vast working force. Caring for our workers on a daily basis is our priority, and creating the best and safest working environment is one of our most important objectives. We provide our staff with attractive remuneration conditions, a wide range of non-monetary benefits and various career growth opportunities. We also support employees and their families in difficult situations and accompany them at important moments, such as those related to birth or education.
Our priorities:
- Promote respect for human and labour rights;
- Strengthen the promotion of gender equality across the Group;
- Reinforce leadership capabilities in future generations and stimulate knowledge transfer;
- Strengthen our recognition mechanisms and promote greater transparency about compensation;
- Contribute to increase social inclusion;
- Reinforce our internal development and mobility opportunities, increasing their attractiveness and effectiveness;
- Foster safe working conditions;
- Promote a flexible and healthy work environment across the Group.
Would you like to know more?
Check out Biedronka's sustainability
commitments for the years 2024-2026
Events
International Congress of the Economy of Values – Open Eyes Economy Summit
Once again, we were a partner of the International Congress of the Economy of Values – Open Eyes Economy Summit. This 8th edition of the event was devoted to social energy. During the discussion panels, our representatives spoke about how the Biedronka Foundation is involved in stimulating the activity of senior citizens and energising rural communities through cooperation with Rural Housewives' Associations. They also discussed the role of our stores and the tools available to them for initiating, strengthening, and channelling social energy among the chain's customers.
Karpacz Economic Forum
As every year, we were also present at the Karpacz Economic Forum, this time under the motto ”Biedronka wyzwala dobrą energię” (Biedronka releases good energy). In addition to the participation of our representatives in discussion panels, during this year's 32nd Forum our Sustainability Report was traditionally unveiled, in which we summarised the activities of the Biedronka chain in the area of sustainable development in 2022.
Energia Życia (Energy for Life) conference
“Energy for Life” was the leitmotif of the conference on sustainable development organised by the Biedronka chain and the Jerónimo Martins Group, which took place on 28 November 2023 in Warsaw. The event, which was held under the patronage of Kozminski University, had the presence of 400 attendees in the audience, and over 6,000 participants online. During the conference, presentations and panel discussions were held with scientists and industry experts, who discussed the topic of Energy in three contexts: environmental challenges, promoting healthy eating habits and strengthening social capital in local communities.
The speakers included: Scott W. Tinker – geologist, energy expert and documentary filmmaker, Jerzy Owsiak – founder of the Great Orchestra of Christmas Charity, Dominika Langer-Gniłka from the WIOSNA association, Fr. Marcin Iżycki from Caritas Poland, Professor Bolesław Rok, director of the Centre for Positive Impact Entrepreneurship Research at Kozminski University, swimmer Otylia Jędrzejczak and Grzegorz Mazurek, rector of Kozminski University.
Awards and Recognitions
Business and industry-specific awards and honours
Laur Konsumenta
Laur Konsumenta “Lider XX-lecia (2004-2024)” (Consumer’s Laurels of two decades (2004-2024) for the consistency and determination in which Biedronka works towards the best possible shopping experience for its customers.
Food & Retail Award 2023
Recognition for accurately identifying consumer needs and offering solutions and services that, due to the company's scale, have become widely available, especially in the areas of electromobility, cashback services and waste management.
HR and Employer branding awards
Employer Branding Stars 2023
Recognition for seven key HR processes, including candidate experience, employee advocacy, employee development and career path planning.
Employer Branding Excellence Award 2023
Recognition of the online campaign category for a campaign design targeting seasonal workers.
Solidny Pracodawca 2023 (Reliable Employer 2023)
For the fifth time in a row, Biedronka was recognised for its exemplary and trendsetting HR policy.
Friendly Workplace 2023
Recognition for a modern approach to the area of personnel policy and employee development, for supporting the work-life balance model and creating a healthy and friendly work environment.
Siła Przyciągania 2022 (Attractive Force 2022)
Main award for marketing campaign in holiday workers recruitment.
HR dream team
Award from the Pracuj.pl portal for the employee talent development through the Ambasada Rozwoju (Embassy of Growth) programme.
Digital Impact Award
First place in the “Best Intranet” category for the dlanaswjm.pl portal for Biedronka employees.
Private Brand development awards
Roślinny Game Changer (Plant-based Game Changer)
Award for the Go Vege Private Brand in a survey conducted by the Roślinniejemy portal.
Czytamy Etykiety (Reading Labels)
Awards in the categories: “Spożywcze Odkrycie Roku 2023” (Food Discovery of 2023) for Fruvita Pure yogurt with a topper, “Spożywczy Produkt Roku w kategorii Lody” (Food Product of the Year in the Ice Cream category) for Marletto ice cream with Belgian chocolate and “Spożywczy Produkt Roku w kategorii Produkty proteinowe” (Food Product of the Year in the Protein Products category) for Go Active protein yoghurt with skyr.
Sustainable development-related awards
Ranking Odpowiedzialnych Firm (Responsible Business Ranking)
We received second place in the industry classification (retail) in the 17th edition of the Responsible Business Ranking. In the general classification, we advanced the most among the companies participating in the ranking –7 places above, compared to last year.
Złoty Listek CSR (CSR Golden Leaf)
CSR Golden Leaf awarded by Polityka weekly, Deloitte and the Forum Odpowiedzialnego Biznesu (Responsible Development Forum) in recognition of progress in implementing the sustainability strategy.
Dobroczyńca Roku (Benefactor of the Year)
An award for the Biedronka chain and Biedronka Foundation for assistance to Ukraine refugees who had to seek asylum in Poland. Biedronka and the Biedronka Foundation were nominated for the award by Caritas Poland, which worked with us to support Ukraine.
Liderzy ESG (ESG Leaders) competition
Gold Award in the Educational Programme category for the ESG Leaders competition organised by the Warsaw Stock Exchange and PwC Poland. The award was granted for the “Olimpiada Zdrowia PCK z Biedronką” (Polish Red Cross Health Olympics with Biedronka) programme, which significantly contributes to fostering a conscious approach to a healthy lifestyle and engages school and local communities throughout the country.
Diversity in Check survey
The only grocery store chain listed among Poland's most advanced employers in terms of diversity in a ranking based on a survey conducted by the Responsible Business Forum