Letter by theManagement Board of Biedronka
Ladies and gentleman,
Biedronka's 30 years of operations in Poland represents more than just the story of growth of the country's largest retail chain. It is a journey of three decades of daily decisions that have impacted the lives of millions of people - our employees, customers, partners, and local communities. The scale speaks for the relevance of our value proposition and the sustained and sustainable development demonstrates how we embed corporate responsibility throughout every aspect of our business.
We are expanding and crossing borders - on the day of publishing this report, the first stores and a distribution centre are already operating in Slovakia. At the same time, we are strengthening our online presence by offering customers a renewed shopping experience.
The year 2024 was also remarkable in terms of investment, with nearly PLN 1.8 billion allocated towards growth. We opened 186 new stores and modernised 280 locations, by introducing the most recent functional and environmentally friendly solutions. Our sales revenue surpassed the PLN 100 billion milestone for the first time while EBITDA amounted to around PLN 7.8 billion.
Once again, 2024 demonstrated that the strength of Biedronka lies in our values and our diversity - of people, experiences, perspectives, and actions.
We are the largest employer in Poland, employing over
84,000
people from 43 countries, across different age groups, professions, and social backgrounds.
Our team includes individuals returning to the labour market, young people taking their first professional steps, and more than 1,000 people with disabilities. We foster a work environment grounded in equality, respect, and openness, where everyone has the space to grow. The variety of our teams and their rich and unique experiences constitute the foundation of a modern, resilient, and innovative organisation.
We understand diversity more broadly - as openness to others, a willingness to listen, collaborate, and find solutions where many may see mainly obstacles. That is why our impact goes beyond job creation. We are a community. This was particularly evident in September 2024 when severe floods hit parts of Poland, and our employees - regardless of their position - came together to support each other and help affected local communities. We believe that an organisation's true strength is revealed precisely in such moments - when values are not just empty slogans and are lived through concrete deeds.
Our customers are also a very important dimension of this community. Their daily choices - the products they select, the initiatives they support - contribute to something more meaningful than a simple commercial transaction. Thanks to their engagement and loyalty, we are able to donate tonnes of food to aid organisations, support people in need, and co-create initiatives to protect biodiversity and ecosystems.
Almost
95%
of the products available in our stores originate from Poland, which is the result of close cooperation with over 1,400 local suppliers. This allows us to offer customers high quality, freshness, and competitive prices, while supporting the national economy and consequently reinforcing social cohesion.
As food is the heart of our business, we invest in improving our products' nutritional profiles, launch new products meeting the special. dietary needs of our customers and develop education through informative packaging.
Environmental protection is not an add-on to our strategy - it is one of its pillars. In 2024, we doubled the number of stores equipped with photovoltaic panels. We introduced e-receipts to reduce paper use and enhance access for customers to digital tools. We are modernising product packaging in line with ecodesign principles, and, together with our suppliers, developing best practices in agriculture and logistics.
2024 also marked the launch of the set of 2024-2026 sustainability commitments. For the first time the Jerónimo Martins Group reported in accordance with the European Sustainability Reporting Standards, following a comprehensive double materiality analysis. The challenges – environmental, social, and economic – are increasingly complex, however we are not lowering our ambition. We are determined to continue our work on promoting sustainable and resilient supply chains, on developing our offer aligned with healthy standards and customers' needs, and on making sure that our workplaces are inclusive and welcoming.
As such, we are pleased to present to you the Biedronka Sustainability Report for 2024 - a document that summarises our activities and also sheds light on what shared responsibility and shared value creation mean to us. It reflects a company that, for three decades, has not only grown but also learnt, listened, adapted, and changed - always in dialogue with its stakeholders. It is a record of the collective effort of thousands of people whose daily work drives both strong business results and real, positive change in the way we do business.
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CEO and Chairman of the Board of Directors
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Luis Araujo
Chief Executive Officer
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Marcin Ładak
Chief Legal Officer
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Manuela Barros
Chief Financial Officer
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Maciej Łukowski
CEO of Jerónimo Martins Slovensko, s. r. o.
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Jarosław Sobczyk
Chief People Officer
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Paweł Stolecki
Chief Operations Officer